This certificate prepares students for professional communication roles within consumer- and business-facing corporations, government agencies, healthcare organizations and hospitals, PR and marketing agencies, nonprofit organizations, and other employers seeking to advocate for, educate, and influence audiences about health and wellness. They also gain essential knowledge in brand, reputation, and crisis management. ![]() With a focus on workplace-ready skills, students develop campaigns, search-optimized content, and materials-while understanding the importance of ethics, privacy, and regulatory considerations. ![]() Students learn how to frame points of view and create powerful messages using print, broadcast, social, community, and organizational media in creative ways to influence and educate diverse audiences. ![]() Using persuasion theory, media effects theory, communication planning, and other fundamental behavioral and management concepts, students learn to design integrated public relations, media, and marketing plans that help achieve the goals of health-related organizations and clients. For contact information, please visit the Metropolitan College website.īoston University’s online Graduate Certificate in Healthcare Promotion, Media & Marketing allows students to develop or refresh skills vital for today’s professional health communicator.
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